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In 1886, Karl Benz drove his first automobile through the streets of Munich, Germany. He named his car the Mercedes Benz, after his daughter, Mercedes. The machine angered the citizens, because it was noisy and scared the children and horses. Pressured by the citizens, the local officials immediately established a speed limit for "horseless carriages" of 3.5MPH in the city limits, and 7MPH outside. Benz knew he could never develop a market for his car and compete against horses with such speed limits. He invited the mayor of the town for a ride, to which the mayor accepted. Benz then arranged for a milk man to park his horse and wagon on a certain street: to whip up his old horse to speed pass them, as Benz and the mayor drove by. The plan worked: the
