"The world as we have created it, is a process of our thinking. It
cannot be changed without changing our thinking." - Albert Einstein
The problem, as I see it in most cases, is not change in itself, but how it is perceived. In other words, it is actually not that change is our enemy, but that we are enemies of change. To deal with this phenomenon therefore, will take us now to how change is communicated and how it is perceived.
Teenagers are much more inclined to take warnings about steroids seriously, if the drugs' muscle-building benefits are acknowledged in the same speech: say doctors at Oregon Health Sciences University. That was the case when the doctors, lectured nine high school football teams, on the effects of steroids. They found that football players who heard a balanced presentation, on steroids, were fifty percent more likely to believe that the drugs could harm their health than those who were told just of the dangers.


